Thursday, October 20, 2016

Gold


Come Again?

Gold by Kiiara

First of all, let's take a moment to appreciate the title of the album from which this song comes: Low Kii Savage. That's great.

But there's nothing low-key about how savage this song is.

Once you get past the unintelligible intro that sounds like it's being played from a CD that's been stored in a blender, Kiiara immediately starts dragging her (ex?) lover.

Don't care what you say to me, I'mma bite your feelings out, she says, and she's not kidding. She calls him out for neglecting her and -- with zero remorse -- says his brother was a good substitute. Yikes.

That's about as bad as it gets (because, really, how could you cut any deeper?), but it's still a pretty devastating song. Kiiara calls this guy out for never communicating about his feelings, and she warns that two can play at that game and she might just ghost him next time they go to a party together.

This dude must have been the worst of the worst. I trust Kiiara.

The sound of the track is pretty sick. The intro slash chorus thing is "equal parts disorienting and addictive," especially the first time you hear this song (x). If you're listening mindlessly, as one does to pop music on the radio, you might not notice that she's not singing real words at first. Then, maybe on the second repeat of the chorus, you realize that you can't understand what she's saying.

I thought maybe there was a backwards message, but the skippy section is actually created by sampling Kiiara's voice from other places in this very song, albeit in very short snippets. It creates a "warped" sound that is reminiscent of "glitched out, spacey dance music" (x).

If you can get past that craziness, there are some other cool sounds happening as well. I like the hollow, echoing percussion and the bass line.

As for the lyrics, we have the meaning straight from the artist herself. "The message," says Kiiara," is that you don't have to answer to anyone" (x).

BONUS: 
Pentatonix covered this song. As usual, they hit it out of the park...but it's particularly interesting this time because they're singing that part of the song. You know what I'm talking about.

Listen for yourself.


Interesting.

Overview:

Genre:
Electropop / Trap

Favorite Lyrics:
I missed you in the basement,
but your brother was a good substitute for you.

Verdict:
Can't wait for the English version!

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